Hey, my name is Jared. I’m an artist better known as Softboy! I grew up in Barbados and now call Toronto home. My passion for art has been with me for as long as I can remember. I love the process of creating something new and sharing the outcome with others. When I create something that truly resonates with others, I feel like I’ve done my job as an artist.

I’ve been tattooing for six years now, focusing on fine-line, ornamental, and illustrative styles. I’m drawn to precision and storytelling, and I love crafting tattoos that feel intentional and fun!

Most recently, my creative drive has led me to start ISLE Tattoo, a studio built as an artist-first space and a community hub for intentional expression.

• Star sign: Aquarius

• Favourite colour: Green

• Favourite food: Apple pie :)

• Favourite music/artist: Indie pop and alternative

• A hobby or interest outside of tattooing: Bouldering and skateboarding